Design: Ben Schott — Assembling the Billing Block

Ben Schott —

The blurb at the bottom of a movie poster is called the “billing block.” And while it might look like a bar code of haphazardly packed type, it is in fact the product of detailed legal agreements and intense contract negotiation. Below is the billing block for a fictional film – “All the Presidents” – and an explanation of how it was constructed.

The weird thing is that the whole piece is a single image: schott-film-biilling-block-custom1-v2.png

The first version: schott-film-biilling-block-custom1.png doesn’t have any margins.

And life goes on.