Commentary: Christina Farr — Apple courts fashionistas as smartwatch expectations mount

Christina Farr —

A smartwatch would represent Chief Executive Officer Tim Cook's first real new product since taking the baton from Steve Jobs. Several fashion media editors told Reuters they received invitations for the first time to an annual September product-launch, which they took as confirmation of a wristwatch in the wings.

In the wings of an enormous white pop-up structure. What better way to showcase fashion accessories than to have a runway for models.

Or it's a three-story house.

Or it's a mock Starbucks.

Or it's a garage.

Or a gym.

Or… it's something completely different. Guessing is part of the fun.